Homa Architecture & Design

The Company’s high-level marketing strategy will focus on attracting, educating, engaging, and converting B2B, B2C, and B2G target clients through its mix of digital marketing, thought leadership, and targeted networking. By leveraging AI-driven content marketing, SEO-optimized web presence, and a range of tailored outreach campaigns, the Company will showcase its innovative projects and solutions in sustainable architecture and construction. This includes participating in conferences, public-sector tenders, and Calgary business development events, while also engaging its prospects with key case studies, webinars, and client testimonials. These tactics will establish credibility, generate leads, and create a scalable model for its long-term client acquisition and market expansion across Calgary and beyond, into adjacent markets and other promising provincial sector.

Advertising & Sales Strategies

The Company’s sales and marketing strategies will combine digital outreach, e-content marketing, and direct B2B and B2G networking to generate leads and convert them into long-term clients. These strategies focus on educating clients about the Company’s AI-driven and sustainable architectural solutions while building trust and relationships within its residential and institutions segments. Sales efforts will be bolstered by indirect client engagement through thought leadership pieces, online content, and participation in local and national industry events. Networking with government bodies and private developers will be supported by a strong digital presence and targeted campaigns.